Hootsuite and Getting Social Online
Today I’ve been busy ‘geekily’ trying out Hootsuite for updating our (relatively new) Twitter feed, Facebook page and this blog… Nail biting stuff!
Since establishing them in July we have so far reached 137 ‘followers’ on Twitter and 25 ‘likes’ on Facebook which isn’t bad for a comparatively small and lesser visited National Trust property, albeit one sited on the outskirts of Bath. The Garden’s green transport policy (with no space for an on-site car park) combined with the long uphill climb up to our entrance on Ralph Allen Drive, can pose a bit of a challenge!
Whilst the figures for people taking an interest in our online presence may seem small, they are not a concern. We want to use them to help engage and involve the public, visitors and local community in the National Trust’s work in Bath: Bringing to life Prior Park Landscape Garden, getting outdoors on the Skyline Walk and experiencing the Assembly Rooms (managed by Bath & North East Somerset’s Heritage Services Dept.).
Follower numbers, however small, mean this is slowly starting to happen. An interaction with our Bath places, even indirectly via our new online presence, all help them to have a greater relevance in modern life. Having just read this post is hopefully indicative of this.
For us the mission is to widen the scope and possibilities for this interaction by involvement and encouraging visitors to comment, post their own photos and video and to feel as if we are their National Trust. All part of our vision that by 2020, everyone will feel like a member.
PS. I chickened out of using Hootesuite to type all of this post – just the first line! One step at a time…